NOVA Chemicals launches recycled resins line

The three new offerings from NOVA Chemicals are intended for use in a variety of wrapping and packaging applications. | Courtesy of NOVA Chemicals

NOVA Chemicals will offer three commercial recycled resins under a new business division called NOVA Circular Solutions.

Responding to growing demand for PCR, the Canada-based company announced today it will market the recycled polyethylene products under the brand name SYNDIGO.

The first of these products is EX-PCR-WR3, a mechanically recycled resin sourced from PE agricultural film. It's ideal for e-commerce mailers, can liners, carry-out bags, protective packaging and shrink, a press release noted.

EX-PCR-NC4, the second product in the line, is a mechanically recycled resin sourced from back-of-store distribution center PE stretch film and front-of-store consumer drop off. It's best used for heavy-duty sacks, e-commerce mailers, stretch wrap, collation shrink, protective packaging and industrial films.

The third product, EX-PCR-HD5 resin, is mechanically recycled and sourced from HDPE milk jugs. It's intended for use in flexible packaging, heavy-duty sacks and small-part blow molding.

John Thayer, NOVA Chemicals’ senior vice president of sales and marketing, said in the press release that today's consumers want "products that can be recycled, reused, and reimagined."

Anna Rajkovic, circular economy market manager for NOVA Chemicals, will discuss the company's efforts to bring post-consumer resin to market on the all-new Innovation Stage at the 2023 Plastics Recycling Conference (March 6-8 outside Washington, D.C.). On March 7, Rajkovic will join a packed roster of experts and insiders sharing their insights on a wealth of topics related to plastics sustainability. Check out the full session lineup and register today.

"Today's announcement underscores NOVA's commitment to be a leader in sustainable polyethylene production," he added. "We are investing time, resources and world-class technical knowledge into this new line of business and the SYNDIGO brand."

Greg DeKunder, NOVA Chemicals vice president of polyethylene marketing and circular polymers, told Plastics Recycling Update that there may be opportunities for the company to expand into chemically recycled resins, and other types of plastics, in the future.

"We plan to grow our footprint in recycling considerably over the next several years and will use a variety of business models that allow us to provide the highest performing products and value to our customers," he said.